Mainstream media... out of touch with netball fans?
For too long, netball as a sport has been ignored as a sport by the mainstream media and it's about time that one of Australia's most popular sports with regards to participation is given a fair go.
The mainstream media is out of touch with netball and this can be demonstrated that only show interest when there is controversy, taking the current Anne Sargent "sacking" by ABC television.
Netball is a sport which has been viewed as being one which doesn't deserve media coverage and this attitude will change when the mainstream media decide to see that the sport is more than just a certain television network sacking an ex player from a commentary team.
It's all well and good to suggest that another sport which doesn't get much coverage over netball, but what makes netball worthy of coverage is the sport in general which Netball Australia are doing a sterling job in running based on previous administrations of it.
The Commonwealth Bank Trophy is considered by many to be the best national league netball competition in the world and whilst it has been domninated by the same teams every year, the foundations it lays for Australia to be a force on the international stage have been immense.
The ABC provide great coverage and exposure for netball in this country and in my opinion, the only reason why the mainstream commercial networks won't touch it is because virtually all television/network exexcutives are male.
Just a thought.... wouldn't it be great if CBT matches were shown live on commercial television in prime time just like football and international cricket is?
This might be a dream, but it's about time that the sports that struggle for coverage are accepted by the mainstream media and just placed on the too hard or not that good pile.